The three-year intensive program in media management was started combining the main elements of a Bachelor of Business Administration degree with the managerial challenges related to the media sector. This aspect needs to be focused specifically because of its vitality to the creative economies. The discipline equips every student with […]

When it comes to the basics of building a home business, a good place to start is with your own personal development. A good place to start with that is just by buying a book and reading it. There are many great ones out there but it never hurts to […]

Alli, the new over-the-counter brand of prescription drug Xenical from Glaxo-SmithKline, is being marketed by a new mix of messages. Their marketers understand both the emergence and importance of social networking as a new media marketing tool, as evidenced in their latest commercial. They get it. They are now able […]

Social media marketing, will it deliver results for my business? It’s clear that social media has grown dramatically over the last few years and that with more than 800 million active users, the number of Facebook users is easily more than twice the size of the entire population of the […]

It takes special effort to evade social media these days. Initially seen as an interesting past time, this has now evolved to meet multiple professional and personal needs as well. As social media is becoming so indispensable to different aspects of lives, it correspondingly demands more and more of our […]

The concept of social networking has revolutionized the world. And as technology keeps on updating itself every day, it has become tougher to sustain in the competition. App development has been on the rise like never before. More and more entrepreneurs have sprung up ever ready to launch their social […]

We all are beginners at some point. For the beginners the biggest challenge is to know the advantages and disadvantages of Social Media. Today we are going to talk about the Social Media – Advantages and Disadvantages. Many small business owners have not yet taken advantage of social media to […]

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