Book Review: The Power of Simplicity by Jack Trout and Steve Rivkin

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"Away from the clutter!" This is the basic precept of organized living in any form. The book of Jack Trout and Steve Rivkin offers the fruits of simplicity to business deals, leadership issues, and workplaces instead of the annoying and complicated matters of the changing times. You can include red tape and procrastination, here.

Practical guides are shared to managers or would-be- managers to articulate vision, simplify processes and refocus on core issues without added expenses to pay for consultants and money-wasting programs.

The book segments include case studies, interviews, even guide questions for everyone who are glued to management fads. Are you wondering why your business does not get any better? Readers will find answers.

In the shifts brought about by technology, some could not quickly meet the demands of the times, others are overwhelmed by complicated issues, and sadly, forgetting that "simplicity" is the answer. Common sense comes with the basics of work in the demands of high-technology. Also, the book shows the power of simplicity and how budgeting, planning, goal getting, motivation, success and self-improvement can be achieved. Sample achievements that resulted in successful businesses are highlighted in the book (because of simplicity).

Reference to success masters like Stephen Covey, Tony Robins, and Deepak Chopra are discussed in the author’;s point of view, which is simplicity. The authors case for simplicity is well-presented with brutal honesty. In their form of quest for simplicity, no one is spared! You will see clearly how simplicity wins and make success; "The power of simplicity!"

Abraham Lincoln, Mark Twain and even nursery rhymes are in the books. A line of products and companies are also included. Author’;s presentation are awesome, yet some examples are too general.

Comparing to other self-help books, I could figure that successful people know what they want. Some of them give that advice of making a list of priorities, and things to do. Those simple things that others consider "too elementary." Remember that when one is organized, remembering is easier.

In this book, the authors make us more organized.

I can compare the strategy to a good sentence or to the beauty of simplicity. So even in business and leadership do not forget the "KISS Theory," (Keep it simple, stupid). Moreover, simplicity deletes unnecessary procedures that could add more stress and expense accounts to people who work in the fast-lanes today.

So inspiring and helpful!

Jack Trout is a business strategist and Steve Rivkin is a communication consultant.

Rose Flores Martinez
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